Launched in the spring of 2009, the regional campaign "Croquez l'Outaouais!" (Outaouais, bite into it!) continues to promote the region's wide variety of agrifood products, the people who produce them and also, the locations where consumers can obtain these products.
One of the campaign's objectives is to not only establish ties between producers and consumers, but also to bring the city closer to its surrounding rural area. With this in mind, we have created this exposition, which helps to link the city with the country, city dwellers with agriculture and farmers with consumers.
The exposition draws on the artistic talents of the region, in order to generate different visions of the Outaouais region's agriculture and rural life. Through the eyes and interpretation of artists, we wish to raise the awareness of the region's population to the richness of the regional agricultural and its various productions, as well as to its history, its evolution and its future.
Knowing that the majority of Outaouais residents are from urban or peri-urban areas, and therefore somewhat isolated from the region's rural life, we believe that by using local artists as messengers, we can not only re-establish long-lasting links between city-dwellers and the rural community, but also develop new ties between the agrifood sector and the cultural milieu.
This exposition is a traveling show, in order to make it easily accessible everywhere in the Outaouais region. We invite you to consult the calender section for the upcoming events.
The project L'Art prend la clé des champs (When art is let loose in the fields) is structured in three movements. Why do we speak of movements? Because the regional agrifood industry is anything but static and it is constantly evolving! Thus, we wish to deal with the past, present and future of agriculture in a fluid manner.
The first movement, which is essentially an introduction to the theme, consists of establishing a link between two generations, as well as between two milieux; that is, between retired farmers and young, start-up artists. Therefore, we asked the farmers to give us an on-camera, firsthand account of their vision of agriculture – of their life, their experiences and their history. On the other hand, we asked the young artists to interpret these stories through an art form.
The second movement deals with the present. For this component, we asked five artisans/artists from the region to create some pieces of art after twinning them with farmers or food processors located in the region. The common thread among this artwork is that they have been created in a way to be both useful and as a promotional tool for the products from which they were inspired.
The third and final movement is a glimpse into the future, through the participation of children of the region. In this component, we want to involve the future generation in these reflections and to reveal the impressions they have of agriculture, whether realistic or not. The idea behind this is to make parents aware of the importance to instill in children at a young age a curiosity and interest in the rural life around them, as well as the foods they eat and how it is produced. After all, they are tomorrow's consumers and decision-makers.
Therefore, children will be invited to participate in the exposition, by submitting drawings on the theme of agriculture and food. These drawings will be integrated continuously into the exposition.